AI creative agency · Casablanca
Branding and logo design in Morocco
Logo, brand guidelines and design of all your assets for a consistent, memorable brand.
- No commitment
- Team in Casablanca
- FR · AR · EN

Your visual identity is the first impression you make. An amateur logo, colours that change from post to post or inconsistent materials make a company look unreliable, even when its service is flawless.
At Zeplug, we create complete visual identities for Moroccan startups, SMEs and brands: logo, colour palette, typography, iconography and usage rules gathered in clear brand guidelines. We then roll out the identity across all your assets, from your website to business cards and social media.
Our approach starts from your strategy: your audience, positioning and competitors. Design is not just a matter of taste — it is a tool to be recognised, remembered and chosen.
What a strong identity changes for your brand
A recognisable brand
Distinctive visual codes that set you apart from competitors at a glance.
Instant credibility
A professional image reassures customers, partners and investors.
Time saved every day
With clear guidelines and ready-to-use templates, every new asset is faster to create and stays consistent.
An identity built for digital
A logo that reads at small sizes, variants for avatars, favicons and animations: your brand works everywhere.
Our branding method
- 01
Step 1
Discovery
Brand questionnaire, competitor analysis and positioning.
- 02
Step 2
Creative directions
Moodboards and first logo directions presented in the platform to gather your feedback.
- 03
Step 3
Refinement
We develop the chosen direction: logo, colours, typography, graphic elements.
- 04
Step 4
Guidelines and roll-out
Delivery of brand guidelines and source files, then design of your priority assets.
Included deliverables
- Primary logo and variants (horizontal, icon, monochrome)
- Colour palette and typography
- Brand guidelines (PDF)
- Vector source files (AI, SVG, PDF) and PNG
- Social media templates
- Business cards, stationery and presentations
Branding pricing
This service is included in our monthly subscriptions with no long-term commitment: Essential at 4,500 MAD/month, Performance at 7,000 MAD/month and Enterprise at 9,000 MAD/month (excl. VAT). You pay a fixed fee, submit requests from the Zeplug platform and the team works through them in the order you set. For a one-off project, use the simulator to get an instant estimate.
Estimate my budgetFrequently asked questions
How long does a visual identity take?
Usually two to four weeks from brief to brand guidelines, depending on feedback rounds and how many assets need to be designed.
How many logo proposals will I get?
We present several distinct creative directions, then refine the one you choose until you are happy with it.
Can you modernise an existing logo?
Yes. A rebrand can range from a light refresh that keeps your recognisable elements to a complete identity overhaul.
Will I own my logo?
Yes. On delivery you receive all source files and usage rights for your visual identity.
Can you design a logo in both Arabic and Latin script?
Yes, we design bilingual logos with harmonised Arabic and Latin versions.
Related services
UX/UI design
User research, journeys, wireframes, mockups and prototypes for your websites and apps.
Web development
Business websites, e-commerce stores and custom web apps that are fast and optimised for Google.
Motion design
Explainer videos, animated logos, social media animations and video graphics.
Let's talk about your project
Tell us what you need and we will quickly get back to you with a tailored proposal.