AI creative agency · Casablanca

UX/UI design in Morocco: simple, beautiful, effective interfaces

User research, journeys, wireframes, mockups and prototypes for your websites and apps.

  • No commitment
  • Team in Casablanca
  • FR · AR · EN
UX/UI design of web and mobile interfaces by Zeplug

A good digital product is not judged only by its looks: it must be understood in seconds. If users cannot find the buy button, abandon a form or uninstall your app, it is often a user-experience problem.

Zeplug helps Moroccan startups and companies design web and mobile interfaces. Our UX/UI designers study your users, simplify journeys and create mockups and interactive prototypes ready for development.

We design interfaces in French, English and Arabic — including right-to-left layouts — with a design system that keeps your product consistent over time.

The benefits of good UX/UI design

01

More conversions

Clear journeys reduce cart, form and sign-up abandonment.

02

Lower development costs

Testing a prototype costs far less than fixing an app that is already built.

03

A consistent experience

A documented design system keeps every page and feature visually unified.

04

An accessible interface

Contrast, text sizes and navigation designed for every user, on every screen.

Our UX/UI process

  1. 01

    Step 1

    Research

    Interviews, review of your product and competitors, personas and needs.

  2. 02

    Step 2

    Architecture and wireframes

    Content structure, user journeys and low-fidelity wireframes.

  3. 03

    Step 3

    Interface design

    High-fidelity mockups, components and design system.

  4. 04

    Step 4

    Prototype and testing

    Interactive prototype, user testing and iterations before developer hand-off.

UX/UI deliverables

  • UX audit of your website or app
  • Personas and user journeys
  • Wireframes and information architecture
  • High-fidelity desktop and mobile mockups
  • Interactive prototype
  • Design system and developer specs

UX/UI design pricing

This service is included in our monthly subscriptions with no long-term commitment: Essential at 4,500 MAD/month, Performance at 7,000 MAD/month and Enterprise at 9,000 MAD/month (excl. VAT). You pay a fixed fee, submit requests from the Zeplug platform and the team works through them in the order you set. For a one-off project, use the simulator to get an instant estimate.

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Frequently asked questions

What is the difference between UX and UI?

UX (user experience) is about logic and ease of use: journeys, structure, clarity. UI (user interface) is about visuals: colours, typography, components. Both are essential.

Which tools do you use?

We mainly design in Figma, so you can view and comment on mockups in real time and hand-off to developers is smooth.

Can you improve an existing app?

Yes. We start with a UX audit to identify friction points, then propose improvements prioritised by impact.

Do you design Arabic interfaces?

Yes, we design bilingual interfaces and right-to-left layouts for Arabic.

Can you also build the interface?

Yes. Our web development team can take over to build the designs and ship a working product.

Let's talk about your project

Tell us what you need and we will quickly get back to you with a tailored proposal.